PRINT & PRODUCT
PACKAGING
Although most of my current projects are mainly web-based, I am still an expert in print design with eight years of experience, and I still do print projects today. I learned the basics in school and expanded my knowledge exponentially since my career started.
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BRAND BOOK
Charles & Colvard
This is the brand book for Charles and Colvard, which outlines the company's branding, values, mission, and vision. The content was a group effort with the marketing team at Charles & Colvard, but the design, layout, and particular copy are specific to me. I carefully selected the color scheme, typography, and imagery that best reflected the brand's identity. This project took a little over three months to complete and was printed as a small 117-page booklet. It was one of my favorite projects to undertake and has led me to create over ten branding guides/books for other clients.
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YEAR IN REVIEW BOOKLET
As a company listed on the stock exchange, Charles & Colvard aimed to present themselves in the best light and showcase their annual progress report to the world. I was responsible for transforming the given data into an aesthetically pleasing and comprehensible format. These booklets were also designed to attract potential and existing investors, highlighting that the company was a reliable choice for investing their money.
