About Me
Over nine years, I have been privileged to work as a digital and print design professional, gaining extensive experience across various mediums and collaborating with diverse brands. During this time, I have honed my website design and redesign skills, emphasizing UI/UX principles, wireframes, mock-ups, content creation, and print design. My area of specialization lies in Brand Design, which involves creating brand guides, logos, color palettes, and other branding assets. I have also garnered expertise in video editing/voice-over, having undertaken the role of interim videographer.
As a creative lead, I have had the good fortune of training and mentoring a team of Marketing Specialists and Web Developers, focusing on their professional growth and ensuring brand consistency across multiple companies. My responsibilities included overseeing graphic assets, web design, and development, contributing to company rebranding initiatives, and applying my skills to HTML emails, marketing campaigns, and product packaging design.
My collective experiences have equipped me with the necessary skills to contribute to various creative and professional projects, regardless of their nature.
Overview
Graphic Design - 9 years
UI/UX Web Design - 8 years
Management - 5 years
Video Editing - 3 years
Technical Skills
Design & Creative
Photoshop
InDesign
Illustrator
Premier Pro
Blender
After Effects
XD
Lightroom
Acrobat
Video
Storyboarding
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Website & Office
Team Management
Process Creation
Visual Studio Code
HTML
CSS
Dreamweaver
Word Press
Microsoft Word
Excel
PowerPoint
Mac / PC Systems
Ceros
Magento
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Social & Email
Bronto /Mailchimp
Hubspot
Loomly
Hootsuite
Twitter
Facebook
instagram
TikTok
Reddit
Work Experience
Graphic/Web Designer & Creative Manager
AMT Group- AirClean Systems,
CS Medical & Mystaire
Sole Graphic/Web Designer &
Interim Creative Director
Charles & Colvard Jewelry and Gemstones
Web Design/Redesign -
Redesigning multiple websites by creating wireframes, full mock-ups, and imagery while also assisting with generating copy for multiple pages. Additionally, I use HTML and CSS alongside our Web Developer to create new pages for product launches, and any other needs the companies might require. I also have experience working with the Web Developer on our database and PHP needs while also helping them understand current UI/UX principles.
Brand Design -
I specialize in creating brand guides, logos, color palettes, fonts, and other branding assets that can help establish a strong identity for companies. Additionally, I assist in designing and modifying logos for both new and existing programs within these organizations.
Video Editing/Voice Over -
Recorded voice-overs for instructional and promotional videos and edited those videos using Premier Pro. I am also teaching myself basic 3D graphics and animation using Blender.
Digital/Print Graphics - Creating countless email graphics for our Marketing Specialists when needed and printing designs for trade shows & other company events.
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Digital/Print Graphics -
As part of my role, I produce numerous email graphics for our Marketing Specialists and code both sections and entire HTML emails when required. Additionally, I am responsible for designing a considerable amount of print materials for various trade shows and company events.
Management -
I oversee the management and training of 3 Marketing Specialists and a new Web Developer. I work directly with them on most projects to maintain consistent branding and manage time effectively. As an interim Creative Manager, I guide them through the marketing process and provide training in Photoshop and basic design skills. To aid in their education, I have created a set of 20+ instructional videos on design techniques and Photoshop. Additionally, I have implemented several processes to increase productivity and collaboration with other departments within the marketing team.
Creative Direction -
When there was no Creative Director, I stepped in and took on the position's responsibilities. I collaborated closely with various departments, such as the CEO, COO, and Web Developers, to facilitate the revamp of our company's website. My role involved creating a design that emphasized a clear hierarchy, accessibility, and ease of use for users. On top of that, I also conducted training sessions for my marketing team colleagues on fundamental design and Photoshop skills.
Web Design & Development -
I worked side-by-side with our Web Developers to create the newly branded website. Using wireframes and mock-ups, I gave the developers a clear understanding of the functionality and design of most of the websites. This includes all launches of new products and programs.
Company Re-Branding -
Responsible for creating and developing a long-term brand, ending with building a brand standards book. I also created internal processes that allowed the marketing team to work with all other departments and including internally.
HTML Emails -
Spearheaded the re-branding and the operations for sending out our marketing emails. This included designing emails and email templates using wireframes, HTML, and Photoshop mock-ups. I also was responsible for scheduling email sends and collecting analytics.
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Marketing Campaigns -
I was present for all campaign meetings and also led many of them. I used mock-ups to illustrate my thoughts and strategy or created them to show someone else’s ideas.
Product Packaging -
Designed and engineered product packaging as well as all print materials. This included but was not limited to brochures, certificates, presentations, magazines, tradeshow booths, etc.
Graphic/Web Designer
Leith Marketing Department
HTML Emails -
As part of my responsibilities, I was in charge of creating and scheduling weekly promotional emails. I utilized my knowledge of HTML and Photoshop to produce visually appealing and engaging emails that were ready for distribution to our audience.
Web Banners -
I was involved in the creation of website assets and pages for various car dealerships, each representing a different major vehicle brand.
Marketing Campaigns -
As a team, we collaborated on crafting extensive campaigns that spanned months, encompassing webpages, emails, digital ads, and sizeable vinyl wraps.
Infantry - Veteran / Deployed - Afghanistan
United States Army
Communication -
Through my experiences collaborating with groups of varying sizes, I was able to cultivate and enhance my abilities in effective communication and proficient problem-solving. These valuable skills have proven to be instrumental in my personal and professional growth.
Team Management -
Collaborated with a diverse team of people from all different backgrounds and skill levels. I’ve worked through cultural differences and turned them into strong relationships.
Evaluating Subordinates -
As a team leader, I was responsible for training, managing, and evaluating subordinates.
Integrity -
I learned a simple rule which is to do the right thing, even when no one is watching me, and take responsibility for my actions.